Host, Andrew Silver, and Shannon explore the journey from early entrepreneurial ventures to his entry into logistics with Knight Transportation, where he gained hands-on key insights into the industry, including his time in leadership through the Knight-Swift
merger.
He later co-founded FreightVana (FV) in 2021, taking a distinct market approach—from bold social media strategies to leasing trailers and building a Power-Only network.
FV’s approach to the market has been rather unique, from the intentional and aggressive social media presence, to the
significant investment in leasing their own trailers to develop a power only network, Shannon’s team has worked to stand out
from Day 1.
We get into the details of how any logistics organization can stand out as we discuss the art of making business proposals unforgettable, a result of meticulous preparation in advance of a pitch. Shannon’s insights emphasize the power of genuine effort and exceptional customer service in an industry where margins are tight, and competition is fierce. Leasing trailers as a broker is a newer concept, and certainly not one many companies have done at scale. FV’s approach here is rather unique, and this is the most in-depth conversation we’ve had on the show about the benefits and challenges of such an approach.